Instagram is a popular social media platform for scaling personal businesses or brands. With over 1 billion monthly active users, it is the perfect place to showcase yourself to the world. More than 25 million businesses invest on Instagram to gain brand popularity among huge engaging audiences. Many Instagram experts say, “If people like you, they will listen to you, but if they trust you, they will do business with you.”
Therefore, branding on Instagram is the perfect way to present yourself in an authentic way that people listen to and trust. Whether you are a content creator, influencer, or entrepreneur, promoting yourself as a strong person on Instagram is essential. If you have just started your personal branding journey, you have come to the right place. In this post, I’m going to explain everything about how you can brand yourself on Instagram.
#1: Understand Your Goals
Before you market yourself on Instagram, it is important to determine your goals. Do you want to boost brand awareness or want to promote your product on Instagram? A business can achieve those multiple goals by showing their presence on Instagram, but it is vital to define your goals.
The more you are clear with your business goals, the easier it will be to reach the right audience. Here are goals that businesses can achieve on Instagram.
- Grow your network
- Increase sales
- Drive traffic to your websites
- Share your stories
- Reach new audience
- Establish yourself as an expert
- Sell products or services
- Build a relationship with the audience
Whatever you want to achieve on Instagram, be focused and use SMART ideas to reach your business goals.
#2: Optimize Your Profile
Instagram has a wider range of engaging audiences. So how to make people care and remember your brand? Social media branding contains several things you should consider to improve your personal branding effects. Pay close attention to small things on your profile to make yourself perfect. Choose an easy-to-find, simple, and memorable username so that your potential audience easily finds your profile.
Also, select an attractive and branded Instagram profile picture to improve your visibility on the platform. In addition, using a business logo as your profile picture will increase your brand reach among a wider audience. Use the 150 characters to share your audience about who you are, what you do, and how you can help them.
#3: Create Quality Instagram Reels
Personal branding on Instagram is not an invention but a unique presentation of yourself. We all know that authentic content has the power to rule the social media world. Recently Instagram introduced a reels feature that allows users to share 15 to 60-second videos with music, effects, and filters.
Providing high-quality content is the most effective way to promote your brand on reels. Many people are preferred to watch content from brands because that represents uniqueness and authority. So making unique and creative content has the potential to recognize you on Instagram reels page and increase your profile engagement rate.
#4: Track Your Analytics
After posting effective content, ask yourself how your post performs on Instagram. Are you satisfied with Instagram’s branding efforts? To overcome these questions, start tracking your analytics right now. Here are some common Instagram analytics that enable you to check the overall profile performance.
- Instagram story views
- Sales and reach metrics
- Audience engagement rate
- Best time to post on Instagram
- Audience most active time
- Post engagement rate
- Demographics of your target audience
With these Instagram metrics, you can easily improve your content that resonates with your potential audience. Make sure to check Instagram insights every week to take your profile reach to the next level.
Instagram is one of the most powerful social media networks, and there is no doubt about it. When creating content, it is essential to remember that you should add some useful information that provides great value to your potential audience. In addition, post high-quality videos consistently and attract many new followers to your Instagram profile. I hope this article will help you to brand yourself on Instagram and expand your reach among millions of engaged audiences.